I am always interested on how other dog treat manufacturers present their products. What the ingredient list looks like and their overall philosophy of how they bake. And I have seen some stinkers in my time I can tell you!
How about this one –
AS PASSIONATE ABOUT YOUR DOG’S HEALTH, HAPPINESS AND WELLBEING AS YOU ARE.
Created with love, passion and expertise by renowned canine nutritionist,
superfoods and holistic ingredients,natural, purposeful ingredients
Sounds perfect right? No need to check what is in there – it’s all good stuff.
Let’s have a look at
Chicken and Chamomile
Chicken Meal, Soy Flour, Ground Chickpea, Natural Flavor, Vegetable Glycerin, Gelatin, Salt, Vinegar, Soy Lecithin, Cane Molasses, Chicory Root Extract, Liquid Pediococcus Acidilactici Fermentation Product, Dried Pediococcus Acidilactici Fermentation Solubles, Ground Chamomile.
Well – technically chicken meal is chicken. It is all the skin and scraps water blasted off the carcass – boiled to buggery – and dried into useable paste or powder.
Ground chickpea – that’s just a flour
Natural flavour – of what?
Vegetable glycerin – palm oil usually – basically an oil
Gelatin – thickener because they have added so much water in the chicken
Salt – why!!!!
Vinegar – what for?
Soy Lecithin – used to stick all the ingredients together
Cane Molasses – sugar!
Chicory Root Extract – adds flavour and fibre – that’s because they boiled the chicken to nothing in the first place
Liquid Pediococcus Acidilactici Fermentation Product – I did try to look that up – seems to be some sort of preservative
Dried Pediococcus Acidilactici Fermentation Solubles – not being a chemist beyond me that one!
Ground Chamomile – last on the list so not really a main ingredient is it?
– are not quite a glamorous sounding
Fresh chicken, H&B Buckwheat flour, H&B rough ground polenta, South Lakes Free Range Egg. Dove’s rice flour for rolling.
At least you can understand that!
Fresh chicken thighs – from the Lee in the butchers round the corner – used fresh and raw so that all the goodness stays in the bake.
H&B Buckwheat and Polenta – Holland & Barrett – specialist health store – just plain heritage flours – gluten / grain free. The polenta give extra roughage.
An egg from the free range farm just up the road – that is what I use to bind all my ingredients together.
Rice flour to roll – extra roughage and keeps the treats crisp
Which sounds better – oh – and the cost?- mine are cheaper
*I always name my suppliers and brands so that you know you get consistency of care – I don’t just pick up the cheapest any one will give me today.
** the name of the company and product have been withheld – they are not doing anything illegal – you just have to check the labels!