Let’s talk ingredients.

I am always interested on how other dog treat manufacturers present their products.  What the ingredient list looks like and their overall philosophy of how they bake.  And I have seen some stinkers in my time I can tell you!

How about this one –


Created with love, passion and expertise by renowned canine nutritionist,

superfoods and holistic ingredients,natural, purposeful ingredients

Sounds perfect right?  No need to check what is in there – it’s all good stuff.

Let’s have a look at

Chicken and Chamomile

Chicken Meal, Soy Flour, Ground Chickpea, Natural Flavor, Vegetable Glycerin, Gelatin, Salt, Vinegar, Soy Lecithin, Cane Molasses, Chicory Root Extract, Liquid Pediococcus Acidilactici Fermentation Product, Dried Pediococcus Acidilactici Fermentation Solubles, Ground Chamomile.

Well – technically chicken meal is chicken.  It is all the skin and scraps water blasted off the carcass – boiled to buggery – and dried into useable paste or powder.

Ground chickpea – that’s just a flour

Natural flavour – of what?

Vegetable glycerin – palm oil usually – basically an oil

Gelatin – thickener because they have added so  much water in the chicken

Salt – why!!!!

Vinegar – what for?

Soy Lecithin – used to stick all the ingredients together

Cane Molasses – sugar!

Chicory Root Extract – adds flavour and fibre – that’s because they boiled the chicken to nothing in the first place

Liquid Pediococcus Acidilactici Fermentation Product – I did try to look that up – seems to be some sort of preservative

Dried Pediococcus Acidilactici Fermentation Solubles – not being a chemist beyond me that one!

Ground Chamomile – last on the list so not really a main ingredient is it?


Chicken Treats

– are not quite a glamorous sounding

Fresh chicken, H&B Buckwheat flour, H&B rough ground polenta, South Lakes Free Range Egg. Dove’s rice flour for rolling.

At least you can understand that!

Fresh chicken thighs – from the Lee in the butchers round the corner – used fresh and raw so that all the goodness stays in the bake.

H&B Buckwheat and Polenta – Holland & Barrett – specialist health store – just plain heritage flours – gluten / grain free.  The polenta give extra roughage.

An egg from the free range farm just up the road – that is what I use to bind all my ingredients together.

Rice flour to roll – extra roughage and keeps the treats crisp


Which sounds better – oh – and the cost?- mine are cheaper

*I always name my suppliers and brands so that you know you get consistency of care – I don’t just pick up the cheapest any one will give me today.

** the name of the company and product have been withheld – they are not doing anything illegal – you just have to check the labels!



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